The eCommerce industry is showing rapid growth. To catch and grow your business in this very competitive field, you should have advanced methods and strategies. Communication between you and your customers is different and challenging from traditional commerce.
Emails are believed to be the most professional and effective method of communication among digital marketing companies. Sending manual emails to thousands of customers is impractical and tiring. Automated emails can help to resolve this problem.
This article will look into eight methods that can do magic in your business through emails.
1. Welcome Emails
A friendly, warm welcome is always bliss. In eCommerce, direct face-to-face communication is not applicable. Therefore, it isn’t easy to maintain a good customer relation. But welcome them through an email will do the work.
Try to be pleasant and cheerful and show the happiness you have for getting a new customer. This email is the first conversation you may have with your customer. This will set a tone for all further conversations. You can send a welcome email to your possible customers to attract them to your brand.
You can also introduce your brand and similar or top-rated products of your brand through this email. You don’t have to reduce your welcome email into one. You can welcome the customer in one email and then introduce your brand and products in another.
2. Product promotion and recommendations
You can send promotional emails about your new launch products or high-rated products of the week. This will draw the special attention of customers to your new products. You can also send advertisements based on their search or purchase history. You can also include exciting emails like how to use your product differently or how it helps them change their current lifestyle. Innovation always finds its way into people’s minds. You can also include testimonials emails to earn customer’s trust and increase your bond with your customers.
3. Abandoned cart
Some customers browse items when they are sure about what they want and purchase the item in one go. Some others may get confused at their check out, and they abandon their cart. You can send them reminder emails regarding their cart to resolve this unluck. A proper email at the right time can do the magic. An abandoned cart can be a result of unexpected shipping or tax charges. Emails regarding offers for their desired product can attract them to buy the products.
4. Confirmation mail
Even though eCommerce is comfortable with the majority, the brand’s legitimacy still leaves people in a difficult position. They won’t be sure until they receive the product. Sharing the status of their purchase will always relax them. After they confirm their order, send them a mail that assures them that their order is confirmed. After this email, send them a track of their order until they receive their product. This will help them to complete their purchase with relief and trust.
5. Post-purchase email
Try to maintain the relationship even after their purchase. This can overwhelm your customers, and they would be happy to purchase from you in the future. These emails can contain topics like instructions or guidelines to use the product, product feedback, or even ask them to share their reviews with others. Remember to use a thankful and happy tone.
6. Back-in-stock email
Customers get disappointed if the product they are looking for is not in stock. With the help of search history and behavioral triggers, you can identify these products and send them emails when the item is back in stock. This helps customers to get their favorite products as soon as you stock them up.
7. Re-engagement emails
There is a vast number of brands for a single item. There is a strong possibility for customers to jump from your brand to others within no time. After one or two purchases, they may even shift from yours to another platform. Re-engagement emails are the best way to win them back. Send them exciting offers to attract them or tell them you miss them. For example, “We miss you, come and see the exciting offers waiting for you.”
8. Occasion based email
The festive season is the shopper’s favorite season. It is the most competitive time for your business. Grab your customers attention about the special offers and giveaways you have in store through emails. Also, special emails on birthdays and holidays can step up your relationship with them, and they would be happy to purchase from you.
Automated emails have already taken over manual scheduled emails. Automated emails save your time and effort but still gain high results. With automated emails, you can also personalize your customer mail and interact with them more personally.
If set right and include all the above points into consideration, this article will help you to boost your customer experience to another level.